BFGoodrich KM3: Print, Broadcast Social, Radio

SixSpeed earned this business in 2017. It was a major win for us and the work we did for BFG led to more business and opportunities from their parent company, Michelin. What Are You Building For? is the campaign line and a question anchored in a truth—everyone who rolls on KM3 is building for something. This line went beyond the ask (introduce a tire) and became an entire brand campaign.