Duke Cannon Black Friday Sales Event: Emails, Digital

The team was tasked with helping sell the heck out of Q4 holiday products so that everyone’s annual bonus was as solid as possible. We had a simple promotion (FREE LUMP OF COAL SOAP) and came up with multiple Black Friday campaigns that led to record breaking sales and a collective sigh of relief from the bonus-earning folks at Duke Cannon.

Here are a few pieces from our “Premature Jubilation” campaign — I named it that because it’s absurd that these sales launch pert near two months before any yule logs get torched.