Essentia: Broadcast

There are a lot of bottled waters on the shelf. But Essentia is different. It's ionized, electrolyte-infused alkaline water that's gone through some voodoo black light filtration process and it ends up with a high pH balance. It's overachieving H2O. Our campaign focuses on people who, like Essentia, overachieve. We found some good ones, conducted interviews, shot footage and made these videos to tell their stories.