Gerber: Navigating the Midwestern Angler

SixSpeed wanted to make a good impression on Gerber at an outdoors trade show. To do that, the agency connections team wanted us to design a piece of paper. My designer friend Caitlin and I thought we could do better than that. So we did.

We took the information that we were given, made it more interesting, added the right images, put it on paper that was soaked in bourbon and coffee, wrapped it in leather and stitched it up. Our thinking was simple: to be remembered, do something memorable.

Gerber Gear: New Business Introduction

SixSpeed wanted to approach Gerber at an outdoors trade show with a one-sheeter with some marketing speak on it. That piece of paper was given to myself and my designer friend Caitlin to spruce up but we saw a bigger opportunity.

I rewrote it, Caitlin made it look good, we soaked a bunch of paper in bourbon and coffee, got some leather, burned letters in it, punched holes in it, stitched up the side with fishing line and voila! our team had a better way of saying hello. Our logic was simple: to be remembered, be memorable.