Lundberg Grains: Video, Website, Radio, Social

Lundberg Family Farms has been in the whole grain game since FDR was in office and most of their consumers are my mom's age. They want more of their whole grain audience to be my sister's age. With the Grainiac moniker, some universal truths and help from Anna Akana, it was a success! Lots of views, lots of likes, lots of fun to concept and write.

Click the first video below for the whole Grainiac site experience.

We worked with Spotify. Take a listen to see what happens when you're undergrained and insulting your boss.

Why not make a few playlists for people to enjoy whilst making their rice? Good question. Easy solution. Fun experience. These are some generationally sweeping 40 minute playlists to get folks dancing and singing from rice boil to rice bowl—40 minutes is how long it takes to make rice.

Below are some illustrations to illustrate the impact of being undergrained.