Polaris: Off-Road Brand Headlines

For each of these I was given a few words to riff on. The challenge was to write a series of headlines that encapsulated vehicles that, in some cases, aren’t that different.

For General, the direction was exploration and self-sufficiency. Adventuring is a lifestyle and this machine helps you take on any day, task or trail.

The world leader in exploring it.

Always trail, never follow.

Take the day off-road.

Ranger is built for farmers, ranchers, hunters and people who are more or less defined by grit and determination; folks who do what’s right, not what’s easy. The message: this machine is like you.

Four wheels of work ethic.

Always on the clock.

Classic overachiever.

Polaris RZR is a party on wheels. The lines were written to amplify the feeling of life on the throttle, going everywhere, seeing everything and living life in one direction (forward) and and at one speed: fast.

Always in pursuit.

Recreational therapy.

Ride and seek.

The Sportsman has a “nothing can hold me back” mentality for the person who forges their own path, can’t be tamed and is always after the next task, trail or trophy.

Fueled by fresh air.

Restless meets relentless.

Ride like you own the place.