Duke Cannon: Sales Video, Promotional Emails, and Paid Digital Assets

Here at Duke Cannon we generate a ton of work. Here are some of my favorites — starting with a sales video we made for a grocery store in Texas. Our internal sales team asked for features and benefits, which we did, but we also made it funny.

We started the year with a mini campaign trying to sell our most popular scent — Midnight Swim. In the process, I discovered that communicating an aquatic summertime scent in January is possible. To subscribe, visit duke cannon dot com, scroll to the bottom of the homepage, and sign up.

In the summer of ‘24 we released a new THICK Body Wash and Big Ass Brick of Soap called Buck Moon. Here are a few paid assets, and two emails. We also made a music video and my old Hummingbird is in the clip holder below! Let’s start a band.

Here we have a handful of paid digital ads that compare our generous Big Ass Brick of Soap to a mega brand best known for producing women’s products (Dove) and the sophomoric testicle-insuring brand known as Dr. Squatch.

Here are some emails that I feel reward the reader.

We relaunched out 2-in-1 Hair Wash in 2024: bigger bottles for the same price, plus we added two new scents — Midnight Swim and Sawtooth.

At this point I’m just adding things I like. How about a nice little trio of Sawtooth emails. We introduced the world to our Pucks of Soap this year which is neat. And, Candy Corn is an LTO that’s for sale around, you guessed it, Halloween.