Duke Cannon 2024 Holiday: Digital Ads and Emails

Compared to previous years, our spend was down — but sales were up. Maybe it was luck. Maybe it was the all-out assault we made on social channels and in people’s email inboxes with a ton of assets over the course of three months. Either way, it worked and it was fun to write.

Additionally, I came up with the names for some of these holiday boxes/soaps, as well as the language on the front, back, and insides of the bigger boxes.

Take a click through some of my favorite emails that got written and shipped from October through December 24th.